Entrepreneur Speaker Researcher AI enthusiast

Julia Igonina

I build businesses, speak at federal venues
and interview entrepreneurs

“Too many speakers talk about business without any real experience in entrepreneurship”

Discuss a talk Discuss a consultation format

SlonyaraPrint Founded an IT platform

Pergam Built and sold a chain of copy centers and stationery stores

MSc Behavioral economics HSE Master in Behavioral Economics, HSE University

AI enthusiast Designed, coded and animated this entire site myself — with AI

Founder of SlonyaraPrint Co-owner of Pergam copy & stationery Ex-Product Manager at Yandex Plus Expert & jury of the Ya v Dele federal program MSc in Behavioral Economics, HSE University Winner of the Student Startup program

Speaker. Moderator. Jury.

format

Keynote

10–40 min

Business stand-up

10–40 min

A presentation tailored to your event's theme and audience. Gripping storytelling, deep analytics and science-backed arguments.

topics

How to save a failing business in the marketplace era: one entrepreneur's story
How to win the battle for attention: tools that attract customers without increasing your ad budget
How to outpace competitors: AI that actually cuts costs and launches new projects

Watch a sample talk

Didn't find the right topic?

I will prepare a talk or a workshop tailored to your event.

Every speech is built on deep analytics, solid science and a gripping story.

Discuss a format

Consulting for early-stage entrepreneurs

20 minutes • free

Intro call

A short conversation about your situation and goals — to understand how I can help and which session format suits you best.

1 hour • online

Consultation

After the session you get a clear action plan and, if needed, market analytics, calculations, materials or other practical deliverables for your project.

Validate a business idea
Analyze the market and competitors
Calculate unit economics and a financial model
Design an MVP and a fast-launch strategy
Set up business processes, implement AI
Prepare an investor deck, a grant or accelerator application

Book an intro call

on request

Ongoing support

If needed, we stay in touch — the format and frequency are agreed individually.

I help test hypotheses, run calculations and analytics, and refine the idea and business model until your goals are met.

I turn complex topics into stories people want to listen to

I interview entrepreneurs and tell stories that resonate with the audience. If you think there is nothing special about your story, maybe no one has uncovered it yet.

I publish on T-Business Secrets — articles gather tens of thousands of views.

Become an interview guest Subscribe

case studies

Interviews with entrepreneurs, business breakdowns, behavioral economics

video

YouTube

Business Revelations — video interviews and breakdowns

interview

Medium (EN)

My store was Instagram-perfect. That's exactly why it was failing

news

VC.ru

ChatGPT depression: results of an experiment with AI models

report

Delovoy Peterburg

How the Startup Exchange went

interview22K views

T-Business Secrets

Transformation: how to save a failing offline business in the marketplace era

SME Corporation

SPbU

Kapitany Foundation

Government of Saint Petersburg

Herzen University

Leningrad Region Entrepreneurship Support Fund

GSOM

Ya v Dele

The experience
behind the words

Education

HSE University

Master in Economics
Track: Behavioral Economics
GPA: 8/10

SPbU

Bachelor in Economics
Track: Enterprise Economics
GPA: 4.7/5

Career

Yandex Plus

Product Manager
Applying behavioral economics principles to UX

Bank of Russia

Expert Economist
Macroeconomic research
Analytics automation in Python

Unilever

Manufacturing Analyst
Reducing production losses through data analysis

Business

now

SlonyaraPrint

Founder & CEO of a tech startup

Vklube

Co-founder, CPO
FASIE 2023 winner

Pergam Copy & Stationery

Co-founder
VTB contest winner, 45% profitability

Science & Grants

7 academic publications

Behavioral economics, digital markets and entrepreneurship

3 grants

₽2.5M in funding raised — FASIE, regional programs

Student Startup

Winner of the federal program by the Foundation for Assistance to Innovations

10th St. Petersburg International Labour Forum

Speaker

Expert panel “Where to Find Resources for a Startup”

“Ya v Dele” federal program

Expert & speaker

Educational business program for young entrepreneurs

“Ya v Dele” student startup tournament

Jury expert

Evaluation of startup projects and participants' skills

Herzen University, GSOM SPbU and other universities

Speaker & host

Master class “Young Entrepreneur Speedrun”

People want to work with me again

Julia ran the event brilliantly — powerful, lively and truly useful. After the panel I received a lot of enthusiastic feedback about her talk, which doesn't happen often. It shows her ability to understand the audience's pain points and deliver ideas in a way that truly resonates.

Ksenia Soltsina

Programme Committee Organizer, Labour Forum '26

let's

Discuss your event?

Tell me about the format, audience and topic — we'll find the best fit for your event. I reply quickly.

Discuss a talk Book a consultation

iulia.igonina@gmail.com

Saint Petersburg